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Chic First Loyalty Program

Chic First is a voluntary loyalty program offered by Chic-houseofhair. By joining or using Chic First, you agree to these Chic First Terms and Conditions (“Chic First Terms”). Chic may update the Chic First Terms at any time without notice. You agree to any updates to the Chic First Terms by continuing to participate in the program

Receiving Chic First Benefits

In order to become a Chic First member, and receive and redeem all the Chic First benefits, you must first sign up for a Chic  First membership. You can sign up for a Chic First membership by purchasing a membership on the Chic Website ( You will need to provide your first and last name, date of birth, and a valid email address, and other information as instructed in order to activate your Chic First account. 

Once you create an account, you will be able to redeem the benefits, and offers. To apply discounts to your purchases, you must first log-in to your Chic First account via the Chic First before making a purchase. If you do not log-in to the Chic First portal prior to checkout, you will not receive the benefits associated with Chic First for that purchase. 

You will receive and can utilize the Chic offers for so long as you are enrolled in the program. You must be enrolled in Chic First at the time of purchase in order to utilize the benefits for that purchase. If your membership expires, you will not be able to utilize or receive the benefits and offers. Chic does not offer returns for Chic First account memberships.

One hic First membership is permitted per individual. Your membership and any hic First benefits or offers are non-transferable and are subject to any current or future Chic First Terms. Resellers are expressly excluded from Chic First. If you violate these terms, Chic reserves the right to terminate your participation in Chic First, among other actions that Chic reserves the right to unilaterally take in compliance with applicable law.

Additional bonus offer opportunities may be available for some Chic First members in some or all markets, at the sole and absolute discretion of Chic, and will be available through the Chic Website. The communication about any bonus offer opportunity may include additional terms and conditions, if applicable. 

Opting out of Chic First, Renewals, and Forfeiture of Chic First Benefits.

Please note that Chic will automatically renew your membership each year unless you opt-out at least 14 days in advance of the end date of the 12-month membership. If you no longer wish to be a Chic First Member, you can opt out of auto-renewal on your account profile.  

If you opt-out of auto-renewal, your membership and benefits will remain intact for the remainder of the 12-month period. Once your membership expires, any Chic First offers will be abandoned and you will not have access to other Chic  First benefits. If you later re-join Chic First, any lost Chic First offers will not be reinstated.

In the event of any abusive or fraudulent activity related to Chic First, and/or any violation of Chic First terms, as determined in our sole discretion, Chic reserves the right to make any adjustments to your Chic First account and/or terminate your participation in Chic First at any time.

If you enroll or participate in Chic First using an invalid name, telephone number, such as a toll free number, international telephone number, invalid area code or invalid exchange, or invalid email, Chic reserves the right to delete your Chic First account. Chic reserves the right to change, limit, modify or terminate Chic First, the Chic First Terms, and/or your membership, for any or no reason, at any time, with or without notice.

Chic First

When you include your birth date in your Chic First account, on or near your birthday you will receive a birthday reward. Chic will either provide the birthday reward or will provide the full details on how to redeem the reward, and will include any applicable redemption restrictions and expiration dates. Birthday offers given may vary and are limited to one award per year per Chic First account.

Chic has the right to remove or cancel offers and discounts from Chic First, at any time and for any reason without notice. Some Chic First discounts may be only available for a limited time or may be subject to while supplies last. For Chic First offers with a percentage discount, the actual dollar value may vary based on the item price at each store.

All Chic First Offers are subject to local and state laws and regulations. Such offers may be restricted or void in some locations. Chic First benefits shall have no liability for the impact such laws or regulations may have on the ability to utilize such offers.

All descriptions, images, references, features, content, specifications, products and prices described or depicted on Chic First are subject to change at any time without notice.Descriptive,typographic and photographic errors are subject to correction and Chic shall have no liability of any kind for such errors




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